The Shape of Design+Experience
"User engagement is a tailored experience — designed with intention, crafted for the perfect fit.."
The Shape of Design+Experience
"User engagement is a tailored experience — designed with intention, crafted for the perfect fit.."
Design with Purpose
Design is the face of functionality. It’s not an embellishment or bling for the sake of being beautiful. Design communicates an idea by informing clearly and concisely. It is the visual voice of the brand’s personality and is hand-stitched to create an engagement.
Good design creates an environment promoting mutual and reciprocal action -- one that influences and encourages a learning experience for both the viewer and the brand. Design has to be flexible and able to offer a memorable experience in all of its multi-platform engagements.
Every user interaction and data bit gathered is valuable and becomes an important part of the design mosaic. Design must be practical, functional and accessible, requesting minimal input to achieve the optimal output. It must engage and complete the dialogue that produces desired results. It is the gateway to action and the catalyst for reaction.
PORTFOLIO
"Design is not 'embelishment,' it is the face of functionality"
PORTFOLIO
"Design is not 'embelishment,' it is the face of functionality"
Awards
“I love teamwork. I love the idea of everyone rallying together to win.”
Awards
“I love teamwork. I love the idea of everyone rallying together to win.”
Outstanding Achievement in Healthcare - Medley Health
Best in Class in Banking - Citizens Bank "Bank Plan Explorer Tool"
Outstanding Achievement in B2B - Rogers Connected Rep
Silver - Creativity International Awards - Medley Health
Honorable Mention - Creativity International Awards - Citizens Bank Plan Explorer
Honorable Mention - Creativity International Awards - Rogers ConnectedRep Salesforce App
Best Telecommunication Mobile Website – WMAMobileWebAwards – Rogers One Number
Gold - Horizon Interactive Awards - Medley Health (B2B)
Gold - Horizon Interactive Awards - Citizens Bank Plan Explorer
Silver - Horizon Interactive Awards - Citizens Bank Plan Explorer (Animation)
Silver - Horizon Interactive Awards - Medley Health (Consumer Information)
Gold - Astrid Awards - Medley Health
Silver - Astrid Awards - Cincinnati Children's Hospital
Best B2B Mobile Application - IAC Awards - Rogers ConnectedRep Salesforce App
Best Healthcare Provider Website – IAC Awards - Medley Health
Bronze - Horizon Interactive Awards - Rogers ConnectedRep Salesforce App (Mobile App)
Bronze - Horizon Interactive Awards - Cincinnati Children's Hospital (Consumer Information)
Bronze - Horizon Interactive Awards - Citizens Bank Plan Explorer (Video)
Gold - Addy Awards - Pilot Pen “Not Just a Pen” (Email)
Silver - Addy Awards - High Point Auto Insurance “Jersey Doesn’t Stink” (Microsite)
Silver - Pharma Choice Awards - Medley Health
Silver - John Caples International Awards - High Point Auto Insurance “Jersey Doesn’t Stink” (Micro site)
Finalist - John Caples International Awards - High Point Auto Insurance “Jersey Doesn’t Stink” (Social Media)
Platinum - Creativity International Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
Outstanding Achievement - Interactive Media Awards - Pilot Pen “Not Just a Pen”
Outstanding Achievement - Interactive Media Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
Bronze - Astrid Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
Leader - Echo Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
Finalist - Echo Awards - Pilot Pen “Not Just a Pen”
Silver - Horizon Interactive Awards - Pilot Pen “Not Just a Pen”
Bronze - Horizon Interactive Awards - High Point Auto Insurance “Jersey Doesn’t Stink”
Insurance Standard of Excellence – Web Marketing Association - Pilot Pen “Not Just a Pen”
Outstanding Website – Web Marketing Association - High Point Auto Insurance “Jersey Doesn’t Stink”
The Tailor
“I don’t cut corners — I design systems that connect them.”
The Tailor
“I don’t cut corners — I design systems that connect them.”
Carlo Weinbrenner
CREATIVE & DESIGN DIRECTION
Creative leader with 15+ years of experience building targeted online and offline engagements for the world’s most recognized brands, specializing in AI, design systems, automation, and scalable creative operations across digital, experiential, and traditional media.
Founding Partner and Chief Creative Officer of Trash Tycoon, a NYC-based social gaming startup, driving creative vision and helping secure substantial private equity backing to build behavior-driven experiences in health and sustainability.
Turned around high-risk projects, delivering on time and on budget while generating revenue returns over three times the account average and securing the client’s full digital portfolio, significantly increasing agency profitability.
Creative lead on multi-year client partnerships, consistently achieving the agency’s highest performance ratings while expanding account scope and strengthening long-term agency growth.
Extensive experience leading, mentoring and inspiring award-winning creative teams of art directors, designer animators, video editors, and writers through all steps in conceptual design and development process.
Proven ability to grow existing accounts and win high profile new business with strong client relationships and ideas that balance a creative expression with a results oriented commercial responsibility.
Stabilized at-risk initiatives by restructuring teams, designing scalable workflows, and implementing solutions that restored momentum and drove long-term success.
BRANDS
Amazon
Audible
Microsoft
ATARI
Lenovo
McGraw Hill
Citizens Bank
DOT
NBA
MGM
Special Olympics
The Simpsons
Three Olives Vodka
1800 Cuervo
CAMEL
KOOL
GlaxoSmithKline
Bristol-Myers Squibb
Allergan
Ganfort (glaucoma)
OPTIVE
ROGERS
and others